Exciting e commerce opportunity in the children’s/baby products segment.
Location – This business is a location independent and can be easily operated from a home office. However distribution should be positioned in NSW, VIC or QLD to ensure timely delivery of customer orders.
What is the business? – An established e-commerce site that sells a range of high-margin children’s and adult furniture as well as baby products. After 4 years of operation and a proven track record of success, the business has grown into a reputable and trusted brand name.
• Evergreen Consumer Category of Babies/Children – With Australia’s birth rate at 100,000 babies per year and growing, there will always be new children who need products and furniture.
• High Profit Margins – Some products generate gross profits of 500%. Higher wholesale order volumes can push profit margins even higher.
• Strong Existing Customer Base – Including email list, and social media profiles that create repeat business momentum. Product line extensions can tap into this pre-existing customer base for easy future revenue growth.
• Location Independent Business – Operate from anywhere in Australia.
• Low Overheads – Business can easily be run from a home office
• Highly Developed & Technically Strong Website – Partnered with the global leader in e-commerce solutions, leveraging, highly automated and tested systems and procedures. The owner can focus on growth without being distracted by technology. Built on a responsive platform, the website display is optimised for all media, including, desktop, iPad, tablet and the rapidly growing mobile sector, e.g. iPhone and Android.
• Conversion Rate Optimised – The owners have implemented highly advanced conversion rate optimisation techniques designed to turn site visitors into paying customers and maximise repeat and referral business.
• Insightful Purchase Data – The owners have intimate knowledge and data of what Australian parents are looking to buy and at what price. They will impart this knowledge to the new owner in the transition phase.
Why Should You Buy The Business? – Acquiring this business will fast track your entry into the high-growth, high-margin world of online retail. Consumer’s today play by a new set of rules. You can thrive based on this trend. But this cannot be gained overnight. Savvy consumers trust only businesses with a strong track record of sales, reviews, customer service and a positive responsive social media footprint all of which this business has.
Who Would This Business Suit? – This business is ideal for someone who understands the vast potential of an online business operating in this ‘evergreen’ category, but wants to get right into profitable operations without a long learning curve and on-ramping process.
The successful buyer would ideally have some knowledge of importing children’s and adult furniture. Though this is not required to maintain the current revenue, it would be beneficial for moving toward fast, profitable growth. The current owners can provide general guidance and contacts in the transition phase of the purchase.
What are The Growth Opportunities? – Currently, the operation has been structured to hold minimal stock to lessen the time spent on the operation of the business. The owners have young children and wanted to spend maximum time with them. However there is the potential to double the profit margins by placing bulk orders through the right connections in China.
• Low-Cost, High-Quality Chinese Imports – The low hanging fruit are the children’s and adult furniture items. The current owners can educated the buyer on which items are the hot sellers.
• Additional Brand Included – The owners have created an internal brand. They currently operate a profitable product line under this brand name. The URL of this brand has also been purchased and will be included in the sale. This represents an opportunity for large scale growth.
• International Sales – The site currently attracts a reasonably high percentage of US traffic and sells a small percentage of items to the US. Larger items postage fees are often too high but with the right international shipping service and/or drop shipping logistics, a big opportunity exists here.
• Increase Distribution Through Traditional Channels – Existing product lines could be sold into large scale distributers at much lower margins but generate high profits through volume.
Reason for Sale? – The owners are planning on moving countries.
Interested? – Expressions of interest are now being received for a business that has been fine-tuned to suit the owners’ low maintenance lifestyle. Yet, the right buyer, a person who has the capital, connections, and get-up-and-go can take this business forward into the mainstream can fast track into its unlimited growth potential. This business will sell quickly, so please enquire now to receive more information.
For full details contact Kevin Li or Vince Konig
