Analysing the competitive landscape: The smart buyer’s edge
Buying a business is never just about the numbers. It’s about stepping into a living, breathing market, one filled with competitors, shifting customer expectations, and evolving industry trends. Whether you’re a first-time buyer or an experienced investor, understanding the competitive environment of the industry you’ve bought a business within is one of the most important steps in deciding whether a business will deliver the returns and growth you’re looking for.