However, competition is increasing, and understanding current valuation trends, financing shifts, and hidden opportunities will be important if you want to secure the best deals in the second half of 2025.
At LINK Business, we’re already seeing stronger demand from buyers. If you’re thinking about selling, understanding what’s ahead, and how to position your business, will be key to making the most of the opportunities coming through.
Being Sale-Ready Matters
In a more competitive market, the best-prepared businesses attract the strongest buyers and the best outcomes. Preparation goes beyond having tidy financials, it’s about making your business easy to step into and showing clear potential for the future.
What buyers are looking for:
- Reliable financial reporting, preferably reviewed or audited accounts that tell a consistent story.
- Well-documented systems, clear processes and procedures that don’t rely heavily on the owner.
- Evidence of growth potential, practical, achievable ways the business could expand.
- Clear risk management, not just identifying risks, but showing how they’re handled.
Good preparation not only builds buyer confidence but often shortens negotiation and settlement periods too.
What Buyers Will Be Thinking in 2025
With more opportunities on the table, buyers will be selective. They’re looking for businesses that aren’t just surviving, but set up for long-term success.
Things that will stand out:
- A strong point of difference in the market, whether it’s brand, niche, or customer loyalty.
- Diverse revenue streams, businesses less dependent on a small number of clients or suppliers will always be more attractive.
- A capable team, a strong staff structure makes the transition much smoother.
- Honest and realistic information, buyers can spot gaps easily. Being upfront builds trust and keeps deals moving.
At LINK Business, we work closely with sellers to make sure their businesses are positioned clearly and competitively from day one.
Regulatory Changes on the Horizon
There are also some changes to Australia’s merger approval rules coming in January 2026. These reforms will give the Australian Competition and Consumer Commission (ACCC) broader powers to review transactions, particularly in sectors where competition could be impacted.
For most small-to-medium businesses, it’s unlikely to change the sale process much. But if you’re operating in industries like healthcare, financial services, or tech — or if your business holds a sizeable market share — it’s worth being aware of.
Rather than creating pressure, this is more about being informed. Getting early advice, and understanding how the changes might apply to your situation, will help you plan ahead with confidence. Our brokers at LINK Business are experienced at navigating market changes and perfectly positioned to guide you through anything that might be relevant.
Looking Ahead
2025 is shaping up to be a strong market for business sales. Sellers who prepare thoughtfully, understand buyer expectations, and stay ahead of regulatory shifts will be in a great position to achieve a successful outcome.
Get in touch today to find out more.