Market confidence strengthens as demand rises across Australia
“Buyers are showing a clear preference for established, well-structured businesses with long-standing ownership, loyal teams, and consistent profits,” says Marc Janssen, General Manager at LINK Sunshine Coast and LINK North Queensland offices. “Businesses that enter the market with a solid profile and readiness for sale are moving faster than we have seen historically, driven by strong demand.”
Stability leads the way
Financial performance across most businesses remains steady, providing the stability that buyers and their professionals value.
“While some buyers are drawn to high-growth opportunities, consistent and reliable performance continues to hold the strongest appeal, particularly when finance is involved.”
This steady performance is also creating more flexibility in deal structuring. Sellers are increasingly open to arrangements such as earnouts or vendor finance, helping more transactions reach completion and supporting optimal outcomes for both sides.
Strong activity across the market
Strong buyer demand has driven a clear rise in corporate transactions within the $2 million to $10 million range, led by private equity firms and family offices.
“This level of interest shows that capital is on the move again. Private investors are looking for value and consistency, and they are finding it in well-established businesses with sound fundamentals.”
Interstate and international buyers, particularly from New Zealand and the USA, are also contributing to the uplift, with many looking to establish a foothold in the Australian market.
At the smaller end of the market, businesses priced between $200,000 and $600,000 have rebounded strongly since the slowdown earlier in the year. Easier access to finance and a more settled economic environment has brought individual buyers back to the table.
“This tells us confidence isn’t limited to large investors. Owner-operators and first-time buyers are re-engaging, which signals a healthier, more balanced market overall. It’s a strong indicator that people believe in the resilience and future of Australian small business.”
Opportunities for buyers
For those looking to buy, now is also an excellent time to act.
“We’re seeing some fantastic opportunities enter the market.”
To capitalise on these opportunities, preparation is key. Ensure your finances are in order and understand your purchasing power. While the perfect business can be hard to find, readiness is everything.
“The last thing you want is to miss out on a great opportunity because you weren’t prepared to move.”
Why now is the time to act
For business owners thinking about their next move, now is an ideal time to prepare. Those who act early can take advantage of strong buyer demand, attract genuine interest, and achieve premium results. A well-prepared business stands out, with clearly presented financials, organised operations, and professional guidance paving the way for a smooth and rewarding sale.
“Preparation gives you confidence, control, and the best chance to achieve your goals. Talk to a LINK business broker early and let them show you how best to achieve this.”
Confidence returns to the market
High business valuations in certain sectors, steady interest rates, and a more stable economic environment are fueling renewed confidence across the market. Buyers and sellers alike are finding conditions far more predictable than in recent years, and that sense of stability is translating into strong, sustained activity.
Marc describes the market as “healthier and more decisive” than it has been for some time.
“Confidence has clearly returned. We’re seeing investors re-engage and buyer demand rise steadily. It’s driving one of the most active business sales environments we’ve seen in years.”
This momentum highlights a wider shift in sentiment, where business ownership is being recognised as a secure and rewarding investment.
“People are looking for stability and control over their future. Owning a business offers both. The current conditions are giving buyers the confidence to take that step, and sellers who are well prepared stand to benefit most.”
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