Iconic Sporting Goods & Apparel Retailer Trading for 100+ years

FOR SALE: Iconic Sporting Goods & Apparel Retailer – Prime Sydney CBD Location  

Multi-Million Dollar Revenue | Online & In-Store Sales | Trusted Brand with Exclusive Licensing

This is a rare chance to acquire one of Australia’s most recognisable and high-performing sporting goods retailers, with decades of brand heritage, strong financial performance, and deep-rooted customer loyalty. This iconic business runs under semi-management.

With a prime location in Sydney’s CBD, the business benefits from high foot traffic, flagship retail visibility, and a strategic position that amplifies its online sales growth. The brand is known for its premium sporting apparel, footwear, and licensed merchandise, representing some of the world’s leading sports brands.

Key Investment Highlights:

• Iconic sporting goods and apparel brand with national recognition
• Prime commercial retail location in Sydney's CBD – unbeatable brand exposure
• Solid eCommerce platform supporting strong multi-channel revenue streams
• Multi-million-dollar annual turnover with strong gross profit margins
• Exclusive licensing agreements with leading global sports brands – difficult to replicate
• Long-established operational systems, processes, and trained staff in place
• Excellent customer retention and brand loyalty across generations
• Efficiently run by 5-6 loyal and dedicated staff
• Opportunity to expand further into wholesale, private label, and digital marketing
   

Growth Opportunities:

• This is a huge untapped opportunity
• Expand into wholesale or franchise licensing
• Develop private label products under existing brand reputation
• Capitalise on SEO, social media marketing, and influencer partnerships
• Add B2B/corporate partnerships with sports clubs and institutions
   

Product Range Includes:

• Official teamwear and licensed sports apparel
• Premium sneakers, footwear and accessories
• Fitness gear, sporting goods, memorabilia, and lifestyle apparel
   

This is a turnkey operation with immediate revenue, deep customer trust, and all infrastructure in place. Whether you’re an investor, group operator, or entrepreneur in retail or eCommerce, this is an unparalleled opportunity to acquire a legacy Australian sporting business with scalable potential.

Enquire Now to Secure a Nationally Recognised Retail Brand

Listing ID: NSW11677

Broker: Theo Pettaras
Phone: +61 298 991 999 / +61 405 102 102
Email: [email protected]

Note that some details of the business for sale are confidential and disclosure is subject to completing a Confidentiality Agreement and the discretion of the vendor.

Stock photo images may be used to represent the business on an unidentified basis.

Purchasers are required to make their own enquiries in order to verify the information provided.

Keywords: sporting goods, major sports brands, retail

Ref: NSW11677

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