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Graham Peters
Senior Business Sales Specialist

Experienced Business Owner Turned Broker with Deep Industry Knowledge and Proven Results

As a national and international award-winning broker, Graham brings a wealth of experience and a unique perspective to business transactions. With a solid background in mechanical engineering, information technology, manufacturing, and marketing, he combines technical expertise with strategic business acumen. His insights have been recognised through various trade magazine publications, establishing him as a thought leader in the industry.

As an experienced CEO, Graham has successfully turned around several businesses, bringing them back to profitability and orchestrating eventual sales. This real-world experience enables Graham to quickly identify critical issues and assist business owners in uncovering hidden value while preparing their businesses for optimal market positioning. Having established and grown multi-divisional businesses before orchestrating strategic sales across industries, Graham brings unique insights that only come from walking in his clients' shoes.

Guided by the principle of collaborative partnership, Graham works closely with a select number of clients at any given time, focusing on businesses with enterprise values between AUD2M – AUD15M. This targeted approach allows him to focus on the intricate details that often determine success or failure in business transactions. His methodology consistently delivers exceptional results, including valuations that exceed initial expectations and creative solutions that maximise value for his clients.

With a track record of identifying hidden value and developing strategic approaches tailored to each business's unique circumstances, Graham has helped clients achieve remarkable outcomes – from exceeding skeptical initial valuations by 30% to orchestrating complex multi-buyer transactions that unlock premium pricing.

During his tenure with LINK Business Brokers, Graham's exceptional performance earned him multiple prestigious awards, demonstrating his ability to deliver outstanding results for clients in complex transaction environments.

If you are curious about your business's worth, seeking strategic guidance for future growth, or exploring the most effective path to unlock your company's full potential, don't hesitate to contact Graham for an obligation-free conversation.

LINK AWARDS:

  • International Deal of the Year
  • Australian Broker of the Year
  • Australian Deal of the Year
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Graham Peters

+61 414 232 248
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"I met Graham when he was representing a business I had wanted to buy and I found him very easy to deal with. So when it came time to sell my business, he was the first I turned to. After he reviewed my business, I was quite shocked when he said I was ‘taking it out of the oven half baked’. He then suggested a few things that I could work on to improve its value over the next 18 months. I was enjoying watching the business grow, so again, when I thought I was ready to sell, I spoke to Graham and he suggested I could raise capital and expand the business – which I did. Thinking back over my experience with Graham, his advice was exactly what I needed. He’s no ordinary business broker."

Paul Waddy

"When Graham first appraised my business 30% higher than anyone else, I was a little skeptical at first, however Graham talked me through the entire process. We reached the appraisal price with no problems, along with the 12-month consulting agreement that I was hoping for. Graham illustrated tremendous knowledge in business valuation, and his personal touch helped with a smooth transaction process. I would recommend Graham to anyone needing a trustworthy business broker."

Dan Mandich

"Graham is an outstanding and intelligent business professional who has an uncanny ability to identify and develop opportunities collaboratively. Graham also places a premium on building strong, sustainable and equitable business relationships. I have had the pleasure of working with Graham across many business ventures and would highly recommend him to anyone buying, selling or developing a business."

Mark Bezzina

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