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Choosing the Best Business to Buy

Looking for a business to buy? Here’s how to decide if an opportunity is right for you, and how to secure the best deal possible.

There are good opportunities that are presented to us every day at LINK. We work with investors who are looking for a great return on investment, buyers that are seeking companies to grow and expand – but there’s one thing that we consider the most important component when matching up a deal—that’s aligning a buyer’s skills and values with the right business.

How do you choose the right business to buy?

If you’re an investor who is looking to acquire a company in Australia, but aren’t set on a particular industry, working with a broker could be just what you need to narrow down the search.

When a broker meets a potential buyer for the first time, the one thing that they want to know is the skill set of that person. Finding a business that aligns with a person’s values, and that complements their skill set, is right at the top of the list.

How that works in practice

For example, the broker may come to understand the buyer has a background in engineering, and finding a business that is within their wheelhouse, that’s the target.

If you have a marketing background, that’s useful information to the broker because it helps them define what you’re good at, what business needs your skill the most, and we can go from there.

The power of personality

Your personality plays a part in the selection process too. If you’re an extrovert (maybe you’re a good salesperson) or an introvert (perhaps you prefer to play a key role behind the scenes), that information helps the broker define their search for you.

Getting to know the buyer forms part of the criteria: what is a buyer looking for, what are their skills, what are there personality traits, and what kind of business will fit in with their lifestyle and requirements?

The process of buying a business

Before you can start looking for an investment, you need to work out your cash requirements. Without looking at demographics, there are businesses we know you can get a 100 percent return on investment within one working year. For some buyers, capital gain is number one on their criteria list, and these types of business are the ones they are drawn to.

One particular business might look like a great deal on paper but when it comes down to what’s required—maybe you have to sacrifice your lifestyle to turn over a profit—this might not work for you. For example, the business could be a food establishment that requires you to work every night, seven days a week. It’s up to you to work out whether you could maintain this schedule for a whole year, and if the return on investment is worth it to you.

Buyers will have different requirements that they’re seeking in a business investment. Some want it to fit in with their lifestyle, while others simply want a return on investment. Either way, we follow a holistic approach to matching the right buyer with the business that best suits their needs, lifestyle and skills.

Mark Jason